Terms

The technical terminology in the web design industry is tremendously confusing at the best of times. With this in mind, we have made available to you a list of common terms related to what we do.

Regardless of whether you are on the tech team or communications team, we will always speak in your terms.
The choice is yours. We can talk bits and bytes or effective communication strategies

Dynamic Website
A database driven website that has regularly changing information.

Static Website
A website with content that rarely changes.

Two Click Navigation
The ability to get anywhere on a website within two clicks.

CSS (cascading style sheets)
Gives Web site developers more control over how pages are displayed. With CSS, designers can create style sheets that define how different elements, such as headers and links appear.

HTML (hypertext markup language)
The coded format language used for creating web pages

JavaScript
Javascript is language developed by Netscape that can interact with HTML source code, enabling Web authors to spice up their sites with dynamic content.

XML (extensible mark-up language)
Allows designers' to create their own customized tags, enabling the definition, transmission, validation, and interpretation of data between applications.

Flash Design
Flash design is used to create vector graphics-based animation programs with full-screen navigation interfaces, graphic illustrations, and simple interactivity in an initialized, resizable file format that is small enough to stream across a normal modem connection.

Flash Programming (action script)
ActionScript is a programming language used for controlling Flash movies and applications.

Streaming Media
Video or audio content transmitted over a network that users can begin to play immediately instead of waiting for the entire file to download.